Adam Jacono

Millions of people saw this image at Grand Central Terminal in NYC in the 50’s as Kodak pushed our culture from black and white film to color. The proliferation of color photography transformed the experience of the average person—color came with a sense of honesty and authenticity. (Mary Warner Marien—Photography, A Cultural History)



Norman Rockwell was hired to design and direct this Colorama shoot.  Allard Overton’s cottage in Quoque on Long Island was selected as the site. Overton is the person removing the TV antenna on the roof — in the 1950s vacationing families typically brought along their own TV set for the summer. Other models were selected from the people Norman and the photographers met while browsing in the local shops. The photo was shot from a temporary platform sitting on top of the company station wagon that the photographers had driven from Rochester. This Colorama was the only one with an author-credit prior to June 1977. Norman Rockwell’s name was overprinted directly on the transparency. (Text courtesy of http://www.kodak.com/US/en/corp/features/coloramas/)

This entry was posted on Tuesday, December 8th, 2009 at 12:49 am.